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Will beer ad ban prove useless?

While Ministry of Health predicts a drop in beer consumption thanks to the upcoming ban on advertising before 11pm, statistics say something different. In recent years we have seen a sharp increase of air time for breweries and their products, while over the same period the average consumption of beer in Poland has remained the same - at just under 100 litres per person yearly. One undesirable repercussion of the ban may be that fewer new beers will be brought onto the market, with the breweries voicing concerns they would simply not be able to inform the public of the new products, thus limiting their impact on sales.

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